The 10th Shanghai Franchise Retail Industry Summit and Asia Retail Innovation Summit 2015, officially supported by Shanghai Municipal Government and Shanghai Municipal Commission of Commerce, organized by Shanghai Chain Enterprise Association and co-organized by Shine Media, will be taking place on December 10th and 11th, 2015 in Shanghai, China.
As the attentive focus of global retailers, the emerging Asian retail market occupies the forefront of strategic expansion with its large number of consumers, as well as the continuous growth in consumer demand and accelerated urbanization. It can be predicted that there will be more retailers planning to enter the market or expand business operations in China. Meanwhile，2015 witnesses innovation and development in Asia retail industry，franchise retailers withstand the challenges and difficulties during the Omni-channel retail and realize that retailing business has to apply consumer experience improving as a starting point, and lay emphasis on merchandise controlling, supply chain management and seamless channel jointing. Therefore, retailers’ transition from large-scale and extensive development model to beneficial and connotative development model can be truly put into effect. The reform of retail industry and business model is taking place at the present stage. In order to ensure the consistent shopping experience while consumers switch between different channels freely, retailers ought to have eyes on optimizing front end operation. The integration of supply chain, marketing, sales and financing will become the attentive focus of China and even Asia Pacific retailers for a long period of time in the future.
Guided by the theme of the conference – “Win-Win Omni-Channel Retail, Return to Retail Nature”, the event aims to build a face to face communication platform of discussing key issues, sharing experiences, interchanging insights and expanding business cooperation, in order to seek and explore the most suitable path of sustainable development for Asia Pacific retail industry.